Core value : Customer, Honest, Professional, Team, struggle, cooperation;
Four Strategies: Focused, Integration, Internationalized, Community of Interests.
Management Theory: Cost, Quality, Service, Objective, Procedure.
Marketing philosophy: Focus on customers.
Knowledge Management Concept: Accumulate, share, and create value.
Concept to Capital Operation: positive and steady, select the best thing to invest, mutual benefit and common prosperity.
Concept to Social Responsibility: achieve prosperity together with our employees, grow up with our customers, and make contributions to our society.
Concept to Market: segmentation, focus, and collaboration.
Concept to Technology: technological innovation is the motive power.
Concept to Talents: capability determines stage, achievement embodies value, and wealth belongs to the talented.
Productivity concept: Productivity per capita.